one site project (from 5) will not show images (no replies)

I am sure there is an easy solution to this that i am missing.

Installed Wamp today, read all docs in the forum and all working no problems on Win 10.

I am using this as a local server to preview websites.

All sites work on localhost.

BUT I get no images from the site named PROD
Directory structure is same for all sites \sites\sitename\images\
Live site PROD delivers images fine.
Localhost only shows placemarkers and if I "open in new tab" with chrome i get "You don't have permission to access /images/image.jpg on this server."


httpd-vhosts.conf
# Virtual Hosts
#

<VirtualHost *:80>
ServerName localhost
DocumentRoot X:/wamp64/www
<Directory "X:/wamp64/www/">
Options +Indexes +Includes +FollowSymLinks +MultiViews
AllowOverride All
Require local
</Directory>
</VirtualHost>
#


<VirtualHost *:80>
ServerName buddy
DocumentRoot "x:/wamp64/sites/dive buddy"
<Directory "x:/wamp64/sites/dive buddy/">
Options +Indexes +Includes +FollowSymLinks +MultiViews
AllowOverride All
Require local
</Directory>
</VirtualHost>


<VirtualHost *:80>
ServerName prod
DocumentRoot "x:/wamp64/sites/prod"
<Directory "x:/wamp64/sites/prod/">
Options +Indexes +Includes +FollowSymLinks +MultiViews
AllowOverride All
Require local
</Directory>
</VirtualHost>


<VirtualHost *:80>
ServerName midlands
DocumentRoot "x:/wamp64/sites/midlands"
<Directory "x:/wamp64/sites/midlands/">
Options +Indexes +Includes +FollowSymLinks +MultiViews
AllowOverride All
Require local
</Directory>
</VirtualHost>


<VirtualHost *:80>
ServerName newb
DocumentRoot "x:/wamp64/sites/newb"
<Directory "x:/wamp64/sites/newb/">
Options +Indexes +Includes +FollowSymLinks +MultiViews
AllowOverride All
Require local
</Directory>
</VirtualHost>


<VirtualHost *:80>
ServerName sam
DocumentRoot "x:/wamp64/sites/sam"
<Directory "x:/wamp64/sites/sam/">
Options +Indexes +Includes +FollowSymLinks +MultiViews
AllowOverride All
Require local
</Directory>
</VirtualHost>

I have made no changes to configuration files.
Plenty of conflicting stuff on the web.
Could anyone give me some pointers please.